Olivia F. Scott is the founder and principal consultant of Omerge Alliances, an integrated marketing management consultancy, focusing on beauty, wellness & entertainment brand development and marketing. For the past 12 years, Olivia has served as an Adjunct Assistant Professor at New York University, and presently is Assistant Professor of Advertising at Loyola University New Orleans. Her range of courses includes competitive strategy, media management, events marketing and partnership marketing.

Olivia’s experience includes being the Chief Marketing Officer for Carol’s Daughter, marketing consultant for Andre Walker Hair, creator of IMAN Cosmetics’ first-ever film partnership with screen gems About Last Night with Kevin Hart. Additionally, Olivia served as Associate Publisher / Head of Marketing of Vibe Magazine; Vice President of Alliances at Live Nation; Director of Partnership Marketing & Promotions at In Demand TV, plus other account management roles at DDB, Leo Burnett, Ogilvy and Frankel advertising agencies. Since 2016, Olivia’s firm has also led programming strategy and booking for beauty, wellness & entertainment experiences for the ESSENCE Festival.

Olivia has given a number of speeches within the marketing and entertainment industry at Northwestern University, the EPM Entertainment Marketing Conference, the Promotions Marketing Association of America Conference, the Institute of Audio Research, the Dream Center of Harlem among others. Ms. Scott has also written a number of articles that discuss brand creation, management and overall content media strategy.

Olivia earned a Bachelor’s of Journalism from the University of Missouri-Columbia, and a Master’s of Arts in Organizational Leadership from Gonzaga University.